Awareness-raising within communities has a significant impact on child labour rates.

Through awareness-raising sessions, adults and children can become aware of children’s rights and understand the difference between permissible light work, which can teach children valuable skills, and hazardous work, which can harm their development.

illustration: awareness-raising session at the community level

Child labour often happens because farmers may not be aware of the risks it poses to their children’s healthy development and well-being or may not know what constitutes hazardous work. Perceptions of child work as part of a child’s socialisation process also contribute to its prevalence. That’s why it is essential to create space for dialogue and discussion in cocoa-growing communities to raise awareness of harmful situations and promote practical solutions. 

Awareness-raising sessions aim to inform both adults and children about children’s rights; child labour, its root causes, dangers, and consequences; the difference between permissible light work and hazardous tasks; and the importance of education for children’s well-being and healthy development. 

Our data shows that awareness-raising is one of the most effective ways of tackling child labour. That’s why it is crucial to combine other support provided (such as activities to improve access to quality education, improve household income or drive gender equality) with awareness-raising sessions. 

Community and household level 

Awareness-raising sessions can take place at the community level and/or the household level. 

  • Community awareness-raising sessions target community leaders and members, including farmers and their families. Community meetings, discussions with farmers and film screenings are organised to introduce concepts such as children’s rights and hazardous tasks and their impact on children. 
  • In parallel to community awareness-raising, targeted awareness sessions are conducted for households where child labour cases have been identified and for households with a higher risk of child labour.
  • Other methods of awareness raising include radio and Community Information Centres in Ghana that broadcast audio materials in communities. These methods were particularly helpful during the COVID-19 pandemic.

Awareness facilitators

Sessions can be carried out by different actors, often community members themselves who have been trained on child labour and child protection issues and equipped with awareness-raising materials.

Community facilitators within Child Labour Monitoring and Remediation Systems

 Community facilitators raise awareness amongst farming families on harm resulting from child labour and provide advice on protective farming practices.

Community Child Protection Committees

These Committees consist of male and female community members who are trained to conduct awareness-raising activities related to child labour, children’s rights, and the importance of education.

Human Rights Committees

Similar to Community Child Protection Committees, Human Rights Committees raise awareness about child labour, forced labour and worker’s rights among communities. They are set up at the Cooperative level and are made up of cooperative delegates and members.

Awareness raising materials

Together with our partners, we have developed a range of awareness-raising materials to use during community and household awareness sessions.