Mars Wrigley is an American global manufacturer of confectionery and other goods, known for brands such as Mars bars, Milky Way bars, M&M’s, Snickers and Twix. Mars’ sustainability programme focuses on cocoa farmers and on increasing their productivity. The company has pledged to certify 100% of its cocoa as sustainably produced by 2020. Mars partners with certification organisations such as Fairtrade and Rainforest Alliance.